These two symbols represent the creation and maintenance of an enterprise that applies the CQI philosophy, using the GEM as a start-point and mechanism.

An enterprise-specific implementation of the GEM is called a dynamic enterprise management (DEM) information system (DEMIS). A DEMIS serves as a networked, automated environment to manage the life cycle of all enterprise resource requirements and to track enterprise performance, among other uses. The DEMIS is also a tool for integrating and managing human/cultural change and business change such as Total Quality Management (TQM) or Service (TQS), process improvement, business reengineering, staffing and structuring, activity-based costing, and sustained corporate management.

From a leadership perspective, the DEMIS allows leaders to scan the internal and external environment and determine contextual information. They use that resultant environmental context information as input to their direction-setting activity. This, in turn, provides the defined future state and the direction to go in achieving that future state. A strategic management process then manages the change of the enterprise towards that future state defined in a strategic plan. The leader's direction setting activity would fit within the customer focus model, because the leader's "requirement" is for the enterprise to achieve the future state

A CQI culture functions by sensing and adapting to internal and external change, allowing the enterprise to respond to its customer requirements and its environment.

Together the CQI culture and the GEM/DEMIS form a dynamic management environment, the ECS, analogous to a person's senses, reflexes, autonomic nervous system, and memory. These symbols can serve to help the supplier's internal and external customers understand their context and relations to each other.