Slide 3 of 5

Notes:

• This arrow represents the arrow of time, symbolizing change of the enterprise, always in the direction of increasing negentropy (greater order and complexity).

• The inward collapse of the edges of the lightning symbol represent major perceptual shifts of the enterprise away from non-optimal behaviors (distant from arrow) towards more optimal behaviors (close to arrow), and resultant overshooting of the optimum by extreme variance from the previous sub-optimal behavior.